Heirlooms brings
'more designs than ever'
to 10th MYS show
Ruth Douglas, general manager of linen maker Heirlooms, is getting ready for the company's 10th MYS appearance.
Heirlooms Ltd, the luxury bespoke linen company based in West Sussex, UK, will showcase 10 new additions to its linen range at the Monaco Yacht Show (MYS). The range marks Heirlooms' 10th year at the MYS.
"We will be showcasing more new innovative designs than we have ever done for an exhibition," Ruth Douglas, general manager, told Yachting Pages. Heirlooms' MYS showcase follows months of hard work.
Ruth said: "Our creative team have spent the last nine months researching the colour combinations and trends, along with feedback from clients and designers. They have created an exciting selection of bed and table linen designs that suit all tastes.
"Our skilled machinists have also been eager to demonstrate their skills and knowhow and have themselves created some of our most exciting designs. So the whole company has had a free hand to be creative, and they have loved every minute of it!"
The new Heirloom range promises "something for everyone," enthused Ruth. This includes ultra-modern to feminine lace features, ruffled borders and striking new embroidery designs – "there will be plenty to choose from," she said.
Heirlooms' new range has also been created in such a way that the colours can be tailored to clients' own requirements. This gives complete flexibility to coordinate with the overall decor. "We don't manufacture anything as standard," said Ruth.
Aside from being diverse, Heirloom's range of products is also innovative as the company's craftspeople looked at new manufacturing and embroidery techniques.
"Our embroidery machines were custom made for us. This gives us the flexibility to be very creative in our designs," said Ruth. "We have taken elements of some of our most popular finishing styles and fabrics and combined them together to create strikingly different new designs."
Ruth hopes that Heirloom's 10th MYS appearance will be one to remember: "We are celebrating our 10th year at Monaco with a larger stand space, a wonderful new stand design, a wider range of exciting new linen designs and a nicely stocked fridge for our visitors."
As well as celebrating its first full decade at MYS, the company will also fly the flag for British industry. "The colour scheme for the main bed display reflects our Royal connections and our manufacturing base of British craftsmanship," said Ruth.
"We look forward to visitors coming to see for themselves how we have combined these two elements. It's been challenging but fun!"
